Transforming Marketing: Propell Action’s Success with CDP, AI, and Automation for Scalable Growth

Digital marketing has evolved rapidly, and Propell Action is at the forefront of this transformation. Co-founder Vivek Kumar, an IIT Delhi alumnus and MBA graduate, has witnessed the industry shift over the past decade and a half. With thousands of digital marketing agencies in the market, many are failing to deliver meaningful impact. The difference between the average and the exceptional lies in how agencies leverage data, AI, and analytics.

While most businesses today rely on paid ads on platforms like Meta and Google, and even have CRM or marketing automation tools in place, many still struggle to achieve a positive ROAS (Return on Ad Spend) and sustainable growth. Kumar emphasizes the importance of first-party data, especially in a world where data privacy regulations are tightening. “In countries with strong data privacy laws, and with India moving in the same direction, success hinges on how companies retain and use first-party data in a cookieless world,” he says.

Ritesh Raman, Digital Solutions Head at Propell Action, adds, “It’s not just about reviewing reports and dashboards. The true game-changer is how you act on that data to maximize ROAS and customer lifetime value (CLTV).” With a background in IT and digital leadership at top companies, Raman’s expertise ensures clients see actionable results.

Creativity, however, remains essential in marketing. “Without creativity and storytelling, marketing would be dead,” says Satya Narayan Dasari, Propell Action’s branding and copywriting veteran with over 35 years of experience. “You need omnichannel, highly personalized communication that reaches the customer at the right moment without overwhelming them.”

To help businesses explore the potential of AI, automation, analytics, and CDP, Propell Action offers a free digital audit and a one-hour consultation. This gives companies a hands-on understanding of how these tools can transform their marketing strategies.

At the heart of Propell Action’s success is its strategic use of AI, automation, and CDPs (Customer Data Platforms). “AI and automation only work when you have the right data. We guide our clients based on their growth journey, implementing solutions like CDP, analytics, and tag management to drive scalable results,” Kumar concludes.