GURGAON, INDIA – May 26, 2025 – Purple Fable, a dynamic and results-driven marketing agency with headquarters in Dubai and a strong presence in India, today announced its successful acquisition of the marketing account for Boingg!, a rapidly expanding and innovative kids’ furniture brand. The win comes after a rigorous and highly competitive pitch process that saw participation from 14 agencies vying for the opportunity.
Boingg! is redefining children’s spaces across India with its safe, fun and functional furniture; soft furnishings, and décor designed for kids of all ages. With a strong online presence and thriving retail outlets in Gurugram, Delhi, and Bangalore, Boingg! is poised for further expansion with more stores slated to open soon. The brand prides itself on understanding the needs of both children and parents, creating stylish and quirky spaces that prioritize safety, functionality, and character. Boingg! manages its entire product lifecycle in-house, from design and testing to manufacturing, ensuring quality and kid-approved appeal.
Purple Fable, established in Dubai in 2016 and boasting offices in Gurugram and Mumbai, has built a reputation for crafting compelling marketing narratives and delivering impactful digital and creative solutions. The branding agency offers a comprehensive suite of marketing services, including brand building, strategic planning, content creation, social media management, online advertising, influencer collabs, and more, catering to both B2B and B2C clients across diverse industries.
Sahil Banga, COO of Purple Fable, expressed his enthusiasm for the partnership, stating, “We are incredibly excited to embark on this journey with Boingg! Having previously worked with both furniture and kids-centric brands, I personally feel a strong connection to Boingg!’s mission and see immense potential for growth and creative storytelling.”
Adding to this, Saloni Jolly, CEO of Purple Fable, shared her personal excitement, “This collaboration with Boingg! represents a significant strategic alignment for Purple Fable. Their innovative approach to the kids’ furniture market, combined with our proven expertise in brand elevation and digital engagement, positions us perfectly to drive substantial market share and achieve their ambitious expansion goals across India.”
Boingg!’s co-founder, Dhruvan Barar, highlighted the agency’s winning qualities, stating, “We chose Purple Fable for their strategic thinking and impressive creative approach. Their team also brings a wealth of relevant experience and a fresh perspective that we believe will be invaluable as we continue to grow.”
Khyati Gupta, Marketing Director at Boingg! further elaborated on the decision, “We were impressed by Purple Fable’s overall vibe, the depth of experience they bring to the table, and the fresh, innovative outlook they presented during the pitch process.”
This partnership signifies an exciting new chapter for both Purple Fable and Boingg!, with a shared vision to elevate the brand’s presence and connect with parents and children across India through impactful and engaging marketing initiatives.
