Shweta Vivek More, a mother of two and a passionate content creator, is redefining what it means to be a social media influencer — with honesty, heart, and a deep connection to her roots. What started as a personal journey through the ups and downs of motherhood has now evolved into one of the most trusted Marathi mom communities on Instagram, touching the lives of thousands of mothers across India.
The Turning Point: From New Mom to Digital Voice
With a background in Travel and Tourism, Shweta never imagined herself as a digital content creator. But motherhood has a way of reshaping dreams. After becoming a mother, Shweta noticed a glaring gap — despite a flood of parenting information online, the small, everyday struggles of pregnancy and early motherhood were often overlooked or poorly explained.
This realization became her calling. “I wanted to create content that wasn’t sugar-coated or complicated — just real, relatable talk in Marathi that moms could instantly connect with,” she shares.
That thought led to the birth of her Instagram page @jija.raya, a space dedicated to supporting Marathi-speaking mothers with clarity, empathy, and lived experience.
Creating Content That Feels Like a Friend
Shweta’s content isn’t about perfection — it’s about real stories, raw moments, and practical advice. She speaks openly about mom guilt, sleepless nights, breastfeeding dilemmas, toddler tantrums, and emotional well-being — in Marathi, the language that makes her content truly feel like a comforting conversation with a friend or sister.
Her voice resonates because it’s sincere. “I’m not here to teach, I’m here to share,” she says. And that simple approach has built deep trust among her growing followers.
Challenges That Shaped Her Path
Behind every successful creator lies a story of struggle — and Shweta’s is no different. Juggling two small children while trying to shoot, edit, and post videos meant working late nights and stealing moments between naps and meals. Self-doubt crept in frequently. “I often questioned whether my content mattered or if anyone was even watching.”
She also chose the road less traveled by growing her platform organically — no paid promotions, no gimmicks. And in a world flooded with influencers chasing brand deals, Shweta stuck to her values: only recommending products she has personally used and believes in.
This commitment to authenticity wasn’t easy, but it became her strongest asset.
Viral Success and Community Impact
Despite the challenges, Shweta’s content started to strike a chord. Her videos — often simple, emotional, and informative — began gaining traction. Several crossed 1 to 2 million views, with her most popular one reaching over 4 million views.
But for Shweta, the real achievement lies beyond numbers. “When moms write to me saying my video helped them feel seen or solved a real problem, that’s my biggest reward.”
She’s built a community of Marathi moms who not only follow her but trust her — a rare and powerful connection in today’s content landscape.
Staying Grounded, Growing with Purpose
Shweta’s motivation comes from the heartfelt messages she receives every day — stories of comfort, gratitude, and shared experiences. They fuel her drive to keep going, even on tough days.
Her goal is to take this platform further: to collaborate with experts, create structured and educational content in Marathi, and eventually launch a resource platform or product line built on the same foundation of truth and simplicity.
“I dream of building something that truly supports Indian moms — not just with tips, but with trust,” she says.
A Message for Creators: Real Always Wins
In an age where viral trends and flashy aesthetics dominate, Shweta Vivek More is a powerful reminder that purity of intention, clarity of message, and consistency in values can still take you far.
“I believe if your content comes from a place of honesty and genuine desire to help, the universe supports you,” she reflects. “You don’t need to shout to be heard — you just need to speak the truth.”
Final Words
For mothers seeking guidance, comfort, or just a voice that says, “You’re not alone,” Shweta’s page is more than content — it’s community. And for creators trying to find their path without losing their authenticity, her journey is proof that impact lies not in perfection, but in purpose.
Follow Shweta Vivek More
- Instagram: @jija.raya
- Contact: 9021758797
